Thursday, January 17, 2008

mad fuckin salty

I wrote Morton Salt a letter a week or so ago. I found it a wee bit retarded that on a kosher product that they would publish a recipe for something that ain't really kosher.
I tried my best to capture the spirit of an 88 year old man from Boca Raton.
Soooooo.

'
Sirs of the salt
I am writing a complaint in reference to the "baked Asian shrimp with
Thai sauce" recipe on the back of the 3 LB. box of coarse kosher salt I recently
bought at Jewel a week ago.
On the back I was shocked to find the above mentioned recipe for a food (shrimp)
that is forbidden by kosher law to be eaten.
I find it irresponsible and to be honest, disrespectful, and should hope in the
future you would try to be more careful. of the traditions and beliefs of the
consumers you seem to target with said product.
This sort of thing has the ability to take on a life of its own, as my people (said Jews) have a keen ability to kvetch a lot until some sort of action is taken. Even if said letter writer does not adhere to said laws (kashrut).
But that is my own problem and none of yours.

Jay Diamond



RESPONSE TIME!

"Thank you for contacting Morton Salt regarding the use of a non-kosher recipe on
the back of the Morton Coarse Kosher Salt Box. Our customers and their concerns
are very important to us.

Morton Salt sponsored a recipe contest featuring the use of Morton Coarse Kosher
Salt. The winning recipes where selected by a group of independent judges. The
prize for the winner in each of four categories was having their picture and the
winning recipe displayed on the back of the Morton Coarse Kosher Salt box. The
Asian Shrimp recipe was one of the winner selected by the judges.

We do appreciate your concerns and your bringing them to our attention. We have
stopped the printing of this recipe on our Kosher Salt package."

Sincerely,

Earl C. Thorne
MORTON SALT



Wow. Im like a Jewish muckraker. In your face Upton Sinclair!
There will be Salt!